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Digital Marketing Strategist – Remote

Lynton

This is a Full-time position in Cleveland, OH posted May 1, 2021.

At Lynton, we don’t work in a traditional “office.” We don’t do the “9 to 5.” Instead, we ignore conventional borders for the most qualified candidates to develop superior integrated inbound marketing solutions. Whether you’re a website specialist, developer, marketing, or integration expert, we’ll provide you the flexibility and support needed to grow professionally and personally. Because when you’re happy with your job, your innovative spirit can shine!

As an Elite HubSpot partner agency, Lynton works with some of the best and brightest organizations looking to grow with their HubSpot growth stack. In a nutshell, this role is an analytical thought leader with a knack for inbound marketing and thorough experience in HubSpot. This role requires a strategic marketing guru who loves to solve problems for others and who enjoys digging into data to make sound recommendations regarding SEO, buyer personals, content calendars, social media, paid search, etc., allowing our clients to utilize their budget for maximum impact. A majority of their time will be spent strategizing and communicating internally, but a portion of the role is also client-facing (communicating with clients via Zoom calls, email and phone) to first-hand understand our clients? needs and bring them to life.

If you?re interested in this position, here are a few questions to ask yourself: Are you passionate about (and have experience in) creating, planning and helping execute inventive brand marketing and web strategies to help businesses grow? Do you love getting your hands dirty alongside a team focused on helping businesses hit sales and marketing goals through equal parts technology and marketing strategy? Are you zealous about keeping up with industry trends to provide innovative digital strategy solutions? Does helping drive growth in your clients? businesses energize and excite you? If you answered yes to all of the above, then our company may be the perfect next step in your career!

Who We Are

Lynton is a fast-growing inbound marketing and technology company in the HubSpot ecosystem. We sell strategic partnerships encompassing sales, marketing, and web development services to growth-driven organizations. We make products such as marketing apps that extend HubSpot and integrations between HubSpot and other cloud software. We are poised for massive expansion in the coming years and need to align ourselves with the right people who can handle our immediate operational needs as well as help us expand, while growing their career.

If you?re smart, and can see a vision, solve a problem, and rally a team to execute your plan, this could be the ideal place for you!

Core values

We hire and fire based on our core values. We expect you will too. You will understand:

  • Dive right in: we?re in a fast-paced, competitive industry. We value people who can immerse themselves without being afraid of new technology or process.
  • Solve the unsolvable: we tackle some of the toughest challenges for our clients, and build some of the industry?s most innovative solutions. We must know when to exercise this talent, and apply our problem-solving abilities to the best opportunities.
  • We before me: we don?t let our ego get in the way of our company?s success.
  • Teach as we learn: we?re in a constant state of learning at Lynton. It?s important that we all reap the rewards of our growth journey.
  • Question to understand: asking the right questions, and listening to others – our customers, our team, and our community – is critically important in guiding our decision-making and company strategy.
  • Growth driven: we know that our organization and everyone within it has the potential to develop, grow, and learn. We commit to each other, take risks, accept our failures, and encourage determination, so we can continually push the boundaries and move forward.

Why our team loves working at Lynton:

  • Competitive compensation, benefits, and bonus program
  • We?re always learning
  • Paid training (online courses, instructor-led, and conferences)
  • Remote/virtual workplace
  • Annual company retreat

Key responsibilities:

  • Be a thought leader, not an order taker. Provide short and long term vision & strategy to clients after thorough research into industry, competitors, trends and news, then work with the internal team and freelancers to deliver on the strategy.
  • Set and track goals by understanding what key performance indicators are important to the client.
  • Dig into data, including but not limited to, HubSpot reports, Google Analytics, Google Search Console and Moz. Analyze and share findings during client meetings. Discuss what is going well and what needs improvements to make data-driven recommendations.
  • Stay educated on evolving inbound marketing and HubSpot trends. Take time to learn something new that excites you.
  • Assist in maintaining detailed project documentation, including the client-facing roadmap (timeline, interdependencies, budget, and approved implementation strategy)
  • Assist in technology integration strategy to help clients reach their marketing and sales goals and establish closed-loop reporting.
  • Advise clients on the most efficient and effective use of the project budget, while keeping a close eye on project profitability for the company
  • Connect with clients regularly throughout a project to offer five-star support, further understand their needs, identify threats and opportunities
  • Collaboration with internal team members to understand what is needed from the client, identify risks and opportunities, and improve processes
  • Operate inside a team-based environment with an emphasis on the engagement of internal resources and open sharing of skills and information
  • Contribute to and promote teamwork in a remote working environment.

Minimum Requirements

  • Bachelor?s degree in business or marketing, or proven equivalent industry experience with Inbound Marketing
  • Professional experience building inbound marketing plans
  • Hands-on HubSpot experience (Marketing Hub required, Sales and Service Hubs are a bonus)
  • Professional consulting (client-facing) experience with accountability for results/outcomes, including managing dynamic priorities across multiple clients is a plus
  • Agency experience is a plus
  • Fluency in other languages is a plus
  • Experience working remotely is a plus

Professional references required including prior managers. Salary is competitive and commensurate with experience.

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